This tutorial explains how to improve Search Engine Optimization (SEO) of your Blogger blog by optimizing your post title tags for search engines like Google, Yahoo and Bing. How to improve search engine results by optimizing post title tags.

By default, Blogger is not quite search engine friendly, but with easy tricks, you can make it good enough for search engines to rank them in good positions.

By default, Blogger blogs don't have search engine friendly title tags, while many blogging platforms have inbuilt or enhanced SEO plugins which give them a slight advantage compared to Blogger blogs.

Search engines give more importance to the first words of the title of a webpage. But in Blogger blogs, the title is ordered by the blog name followed by the post title, like this, Blog name: Post title.


Now this can highly hamper you site's SEO as many a times the main keywords in your post title won't even get indexed by search engines if its too long.

Fortunately, a small tweak comes to the rescue in this situation. All you have to do is to reorder your blog name and page title sequence from the template. It will make it look like this, Post title: Blog name.

Follow these simple steps and you are done:

1. Login to your Blogger blog.

2. Navigate to Design > Edit HTML.

3. Backup your Blogger template by clicking Download Full Template and keep it safe in your computer. Remember, its better to do this everytime you do a template edit to be on the safe side in case you encounter any problem.

4. Check the Expand Widget Templates box.

5. Find this code within the blogger template code(using CTRL+F):

   <title><data:blog.pageTitle/></title>

  
   Replace it with this code:

   <b:if cond='data:blog.pageType == &quot;item&quot;'>
   <title><data:blog.pageName/> |
   <data:blog.title/></title>
   <b:else/>
   <title><data:blog.pageTitle/></title>
   </b:if>

6. Click on Save Template. You are done.
 

To check the effect, go to your blog and click on an individual post link. You will notice that your post title is now followed by blog name.

   If you experience any error, you may try replacing    

   <b:if cond='data:blog.pageType == &quot;item&quot;'>

   with

   <b:if cond='data:blog.pageType == "item"'>

This tweak is surely going to help your search engine ranking for your preferred keywords. And this is almost a must if you want to drive significant organic traffic to your blog.

So here you have just learnt how to optimize your Blogger blog's title tags to improve its Search Engine Optimization(SEO) to improve search engine ranking and increase its organic traffic.

If you have any question, feel free to post a comment and I will try my best to solve your query.

Thank you for reading.